Skip to content

Writing

Notes from inside the work.

What we learned on real engagements, including the decisions we would make differently. One issue a month, no sequences.

6 articles

Engineering

The handover is the product

Agency work has a failure mode: excellent software nobody internally can extend. Documentation is not the fix.

Marcus Ainsley

6 min read

Engineering

When not to automate a process

Automating a broken process makes it faster and harder to fix. Three tests we apply before writing a pipeline.

Sofia Ferreira

5 min read

Want us to look at your version of this?

A 30-minute call, no deck. We will tell you whether this is a project we should take, and what we would do first.